About

Why do we do what we do? Because changing the world – needs all of you to show up.

Meet our founder, Elana Robertson

Internationally awarded and recognised for her drive to positively disrupt the status quo, Elana created foundher to connect more ambitious leaders with their purpose, and to enable them to catalyse the long-term, powerful changes they seek in their being, business, and world.

Through her inimitable empathy, her wealth of experience in leadership roles, and her belief that truly powerful outer work must always begin with inner work, Elana partners with founders, CEOs, and business change-makers to set them on the trajectory for sustainable success.

"Elana took me to a place where I looked at my business leadership through a different lens. There is no school to teach me what I’ve learnt with Elana."

- Chris A.

The foundher Ripple Effect Framework

Our modern world? Is complex, messy, and turbulent.

To thrive in this new landscape, we need a new toolkit for modern leadership.

Guided by our Ripple Effect Framework, this new toolkit enables you to catalyse your greatest impact yet, by starting with who you need to be so you can uncover your endless capabilities, and amplify a powerful ripple effect. This framework guides every program, experience, mastermind, and course we create.

The flow-on impacts? Transformation, endless possibilities and potent results that impact the world become your new normal; and sustainable as a way of being.

"Elana helped me feel confident, calm and added tremendous value. She gave me phenomenal strategy after strategy to support conversations with a potential corporate client. This was a tremendous result for our company, as it helps us reinvest in our business and allows us to make the impact we want to make in the world by supporting the homeless, needy and hungry."

- Maxine N.

What’s more powerful than thinking about new things? New ways of thinking about things.

Why? Because that’s when powerful ideas, greater possibilities, and incredible results are born.

Catalysing meaningful action. Creating a more powerful impact. And effectuating amplified results for yourself, your business, and the world?

These things begin when we explore not just new ideas, but new ways of thinking.

Here’s an introspective look into our mind...

Immerse yourself in our words.
Absorb what serves you.
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"I find Elana's guidance, advice and support tremendously helpful. The focus is helping me make smart decisions and I have a lot of energy and excitement about the business."

- Carrie W.

Be somebody who will do something about that

What if we've got it all wrong? What if living on autopilot and following the same routine that keeps us, well… the same, isn’t the answer…

What if doing things that are focused on keeping us at the same level of comfort actually take us on a path less successful?

And what if there’s a new (and better) way to live, work and lead?

A way to not only create sustainable success, but amplify your ripple effect of change, action, and results?

Where your performance has a powerful, sustainable rhythm?

Where your being mode is connected to your doing mode for greater possibility, purposeful leadership and aligned living.

And you become the somebody who will do something about that.

What would that look and feel like?

At foundher, we believe there is a new path to achieve sustainable success and greater results.

And we believe in its power to transform. To propel. And to enable you to not only do good, but feel good, contribute good, and create good. In your life. In your business. And in the world.

It all starts with making your first focus and meeting – one you have with yourself.